– a dramatic debate 🎭

If Films work due to three reasons, then OTT works on “Content is king”.
So folks! grab your drinks and popcorn cause this debate’s about to get dramatic.

Direct-to-digital release platforms has witnessed a massive rift in the film industry and with the ongoing COVID-19 lockdown as an add on, the competition between the OTT and theatres has become grossly uneven.

USP for the OTT’s--
An over-the-top (OTT) media service is a streaming media service that directly offers viewers through broadcast, internet bypassing cable, and satellite television platforms, making it available at all times. Theatrical releases being a costly affair for distributors makes OTT a saviour for smaller and independent films. In addition , OTT caters 200 countries worldwide, while cinemas screen native films.

Conclusion --
The co-existence of both theatres and OTT platforms in the long-run is something that we all predict in the future. While people watch OTT on weekdays, and movies over the weekend, it is safe to assume that customers today have a platter full of options and the freedom to choose any of them as per their interest.

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