š OTT Vs Theatres
ā a dramatic debate š
If Films work due to three reasons, then OTT works on āContent is kingā.
So folks! grab your drinks and popcorn cause this debateās about to get dramatic.

Direct-to-digital release platforms has witnessed a massive rift in the film industry and with the ongoing COVID-19 lockdown as an add on, the competition between the OTT and theatres has become grossly uneven.
USP for the OTTās--
An over-the-top (OTT) media service is a streaming media service that directly offers viewers through broadcast, internet bypassing cable, and satellite television platforms, making it available at all times. Theatrical releases being a costly affair for distributors makes OTT a saviour for smaller and independent films. In additionĀ , OTT caters 200 countries worldwide, while cinemas screen native films.
Theatreās monologue --
Behaving as an escape room where the bodily movements are restrained and the eyes are transfixed on the light coming from a wall, theatres behave as a spiritual awakening to all. Where the connection happens organically, in the absence of āpause and playā. Leaving aside what has been done, one will realize that straight-to-OTT is not a wise decision at all as revenues from other avenues such as TV satellite rights are also lost.